SMRT Corporation Ltd (SMRT) is a public transport service provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson-East Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. SMRT is committed to provide safe, reliable and comfortable service for our commuters.
Vision
Moving People, Enhancing Lifestyles
Mission
To deliver a public transport service that is safe, reliable and commuter-centred.
Core Values
Respect
We build an environment of respect and care for employees
Integrity
We must be accountable, fair and impartial
Safety & Service
We keep our commuters at heart and serve with respect and dedication
Excellence
We drive excellence by being quality-oriented, working as a team and by seeking continuous improvement
Identity
This logo represents SMRT Corporation Ltd (SMRT Corp).
The SMRT and red roundel represent our enduring heritage.
The "SMRT" typeface is oriented towards the right, projecting SMRT as a dynamic and forward-looking company that strives relentlessly towards excellence in public transport. Red highlights the passion and energy we embody.
When the roundel was first conceived in 1983, the two bands were meant to symbolise the two main rail lines being built then — the North-South and East-West Lines. Cutting across the circle at the centre, the bands portray how the system is a combination of at grade, viaduct and underground rail lines. Over the years, the roundel has come to symbolise our island-wide operations that encompass our trains, buses and taxis.
The gold band accentuates our continued emphasis on excellence.
Background
The roundel was the logo of Singapore’s first mass rapid transit system, managed by the then Mass Rapid Transit Corporation. Out of the 90 entries sent in for a logo design competition, the submission by Mr Lawrence Wong was picked as the winner. He had a reputation as a logo designer, responsible for the designs of the Civil Aviation Department (1975), Mount Elizabeth Hospital (1978), Singapore Broadcasting Corporation (1980) and Cisco (1982). Then an architectural draughtsman at the Public Utilities Board, Mr Wong won $10,000 in this competition. He has since passed away.