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Our Identity

SMRT Corporation Ltd (SMRT Corp) is Singapore’s premier multi-modal land transport provider. Our core businesses are in rail operations, maintenance and engineering as well as in bus, taxi and automotive services.

Complementing these are our integrated businesses in retail, media and marketing, as well as properties and retail management. We are committed to sustainable development and corporate social responsibility.

Vision

Moving People, Enhancing Lives

Mission

To be the people’s choice by delivering a world-class transport service and lifestyle experience that is safe, reliable and customer-centric.

 

Core Values

S Safety & Service Excellence
M Mastery
R Responsibility & Respect
T Teamwork
n Nurture
I Integrity

 

Identity 

This logo represents SMRT Corporation Ltd (SMRT Corp).

The SMRT and red roundel respresent our enduring heritage.

The "SMRT" typeface is oriented towards the right, projecting SMRT as a dynamic and forward looking company that strives relentlessly towards excellence in public transport. Red highlights the passion and energy we embody.

When the roundel was first conceived in 1983, the two bands were meant to symbolise the two main rail lines being built then — the North-South and East-West Lines. Cutting across the circle at the centre, the bands portray how the system is a combination of at grade, viaduct and underground rail lines. Over the years, the roundel has come to symbolise our island-wide operations that encompass our trains, buses and taxis.

The gold and red band accentuates our logo, and depicts our continued emphasis on excellence.

Our vision Moving People, Enhancing Lives anchors SMRT Corp.

Background

The roundel was the logo of Singapore’s first mass rapid transit system, managed by the then Mass Rapid Transit Corporation. Out of the 90 entries sent in for a logo design competition, the submission by Mr Lawrence Wong was picked as the winner. He had a reputation as a logo designer, responsible for the designs of the Civil Aviation Department (1975), Mount Elizabeth Hospital (1978), Singapore Broadcasting Corporation (1980) and Cisco (1982). Then an architectural draughtsman at the Public Utilities Board, Mr Wong won $10,000 in this competition. He has since passed away.