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Our Identity

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, East-West Line, the Circle Line, the Thomson East-Coast Line (operational in 2019) and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services.

We have set our core values to be Integrity, Service and Excellence, and commit SMRT to providing safe, reliable and comfortable service for our commuters.

Vision

Moving People, Enhancing Lives

Identity 

smrtlogo

This logo represents SMRT Corporation Ltd (SMRT Corp).

The SMRT and red roundel represent our enduring heritage.

The "SMRT" typeface is oriented towards the right, projecting SMRT as a dynamic and forward-looking company that strives relentlessly towards excellence in public transport. Red highlights the passion and energy we embody.

When the roundel was first conceived in 1983, the two bands were meant to symbolise the two main rail lines being built then — the North-South and East-West Lines. Cutting across the circle at the centre, the bands portray how the system is a combination of at grade, viaduct and underground rail lines. Over the years, the roundel has come to symbolise our island-wide operations that encompass our trains, buses and taxis.

The gold band accentuates our continued emphasis on excellence.

Background

The roundel was the logo of Singapore’s first mass rapid transit system, managed by the then Mass Rapid Transit Corporation. Out of the 90 entries sent in for a logo design competition, the submission by Mr Lawrence Wong was picked as the winner. He had a reputation as a logo designer, responsible for the designs of the Civil Aviation Department (1975), Mount Elizabeth Hospital (1978), Singapore Broadcasting Corporation (1980) and Cisco (1982). Then an architectural draughtsman at the Public Utilities Board, Mr Wong won $10,000 in this competition. He has since passed away.