Ms Margaret Teo heads the Corporate Communications Division and is the Chief Spokesperson for SMRT Corporation Ltd (SMRT). She is the custodian of the company’s reputation and leads SMRT’s communication strategies, executing these across multiple channels targeting diverse stakeholder groups. In tandem with SMRT’s strategic objectives, she drives strategic messaging, media relations, stakeholder communications, media management, digital engagement, and corporate social responsibility. She is also the Chairperson of the Marketing Committee at the International Association of Public Transport (UITP).
Ms Teo joined SMRT in August 2014 as Head, Corporate and Marketing Communications. She has over 20 years of experience in the areas of public relations and marketing communications. Prior to joining us, Ms Teo was Senior Vice President at then Singbridge International Pte Ltd, a developer and manager of integrated townships overseas. She also brings with her 20 years of experience from the Singapore Tourism Board (STB), covering areas such as public communications, integrated marketing communications, stakeholder relations, and service quality. While in STB, she also set up the Integrated Resorts Division and was intimately involved in the planning and development phases of the project up to the opening of the two integrated resorts in 2010. While at STB, Ms Teo also led the crisis communications efforts during the SARS outbreak in 2003 and drove initiatives to reach out to the global tourism sector, including the post-SARS recovery programmes.
Ms Teo holds a distinction in Master of Business (International Marketing) from the Curtin University of Technology and a Bachelor of Science (Honours) from the National University of Singapore. She also attended the Advanced Management Programme in Harvard Business School. In 2009, she was awarded the Public Administration (Silver) medal for her contribution in the public sector.