MEDIA RELEASES

02 September 2026

SMRT Launches Journeys for Good Initiative

SMRT Corporation Ltd today launched a charity-themed train as part of its Journeys for Good initiative. The train highlights the work of 12 selected charities with Institution of a Public Character (IPC) status in Singapore.

Mr Baey Yam Keng, Minister of State for Culture, Community and Youth and for Transport, was the Guest of Honour at the launch.

Under a Memorandum of Understanding (MOU) signed by SMRT and the Ministry of Culture, Community and Youth (MCCY) in May 2026, SMRT committed S$1 million to support the publicity needs of selected IPCs. Stellar Ace, SMRT's advertising arm, will provide the advertising space for their campaigns. This will help the IPCs raise public awareness, support their fundraising and attract more volunteers.

The first phase of Journeys for Good began in June 2026 with the selection of the first group of IPCs. A total of 179 IPCs submitted campaign proposals. With the strong response, Stellar Ace doubled the number selected IPCs from six to 12. This allows a wider range of causes and communities to be represented.

The 12 selected IPCs presented strong campaigns covering a wide range of causes. These include healthcare, disability inclusion, food assistance and community services. The full list is provided below.

The Journeys for Good charity train gives the initiative a highly visible platform. The charity train features the campaigns and causes of the 12 IPCs and brings their stories into commuters' daily journeys. It also helps the public learn more about the communities they serve.

The first charity train will begin operating on the North-South and East-West Lines on 3 September 2026. A second charity train will be launched one week later. Commuters can scan QR codes to learn more about the IPCs, their work and the causes they champion.

“Millions of journeys take place every day on our trains and at our stations and bus shelters. Through Journeys for Good, we are extending the use of our transit advertising spaces to support good causes. We hope to inspire positive action, help charities share their messages and encourage more Singaporeans to contribute to meaningful causes,” said Mr Tony Heng, President, Stellar Experience.

The remaining 167 IPCs that submitted proposals will also receive complimentary advertising support. Each IPC will receive two bus shelter bulletin placements for 26 weeks. The support includes media space, production and printing.

After the inaugural 2026 edition, another group of IPCs will be selected in March 2027. SMRT and MCCY will continue to support the publicity needs of community causes. They will also create more opportunities for IPCs to connect with Singaporeans, strengthen the culture of giving and inspire more people to volunteer or contribute in other meaningful ways.

 

 

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Annex - List of selected IPCs