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New living lab for SMEs’ business experiments opens at Esplanade MRT Station

“Hive By Stellar Lifestyle” is a new innovation space launched at Esplanade MRT station, located in the heart of the Marina Bay Area. This is the latest initiative by Singapore’s largest transit retail operator to develop a robust, innovative, and digital ecosystem for Small and Medium Enterprises (SMEs). With SMEs forming the majority of retailers within the MRT network, “Hive by Stellar Lifestyle” aims to help them digitalise, innovate, and grow systematically and sustainably. For a start, the space will feature key brands such as StarHub and TikTok.

Chairman of SMRT Corporation Ltd Mr Seah Moon Ming said, “Through ‘Hive by Stellar Lifestyle’, we want to create a platform for our partners to collaborate and build trusted partnerships among themselves. We want our SMEs to keep growing by helping them to accelerate their connections with customers, and ultimately succeed in Singapore and beyond.”

The initial service offerings to SMEs would include content creation, product testing and validation, and fulfilment models, such as a digital studio, a demo kitchen, and a distribution service point. For commuters, they can look forward to salads and smoothies from Blooom, a concept by Singrow, a local urban farming specialist with innovative agri-technology solutions for producing premium-quality fruits and vegetables.

“Hive by Stellar Lifestyle” will be the first of many innovation spaces that Stellar Lifestyle hopes to introduce across the MRT network over the next few years.