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“SMRT Media has helped to provide a captive environment for Barons’ communication to her core target audience and in meeting her business objectives. The creative usage of media space has gained extra mileage for our campaign efforts leading to two-fold increase in top of mind and ad recall.”
Sebastian Loh
APB Singapore
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“The showcase at Orchard MRT is a media first and is an excellent platform to showcase Sharp Aquos LCD TV sets. This certainly raised awareness among the public and showcased the high definition and high picture quality of Sharp Aquos LCD TV. We’re looking forward to working with SMRT Media for more media first opportunities.”
Lena Aw
Initiative Media
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“SMRT Media’s suite of out-of-home media, targeting at transit users, is integral to our mass media campaigns. The media have been effective in helping us optimise our exposure within a limited time frame in a cost efficient manner.”
Oliver Chong
Marketing and Communications Starhub
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“Panadol has been using the various mediums offered by SMRT Media, and the brand has benefited from the mileage and exposure. SMRT Media has added value to the brand in an impactful manner with various creative executions.”
Panadol Brand Team
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“We wanted to launch the 8th Singapore Motorshow with a high impact media platform that can reach out to our target audience. City Hall MRT station was the ideal choice due to its high reach and proximity to the show’s location. The creative execution also worked well and contributed to the overall success of the show.”
Ian Ng Kee Ann
APG Advertising, agency for Singapore
Motorshow 006
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“SMRT Media has always been an integral part of NTUC Income’s communication plans. It is an ideal platform to reach the masses. Its comprehensive island wide coverage and varied advertising platforms offer advertisers effective ways to reach their intended audience.”
Peter Ng
Head, Corporate Communications NTUC Income insurance Co-operative Ltd
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| TITLE: |
Anytime Anywhere |
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| ADVERTISER: |
Procter & Gamble |
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| PRODUCT OR SERVICE: |
Pantene Hair Moisturiser |
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| AGENCY: |
Zenithmedia, Singapore |
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| AWARD: |
Best Use of Outdoor Media, Bronze Cannes Media Lions 2006 |
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| TITLE: |
Heineken Draught Keg GPS Billboard |
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| ADVERTISER: |
Asia Pacific Breweries (Singapore) |
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| PRODUCT OR SERVICE: |
Heineken Beer |
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| AGENCY: |
Bates Singapore |
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| AWARD: |
Best MRT station, Silver Singapore Outdoor Advertising Awards 2006 |
Beverages/Alcohol, Silver Effie Singapore 2006 |
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