Effectiveness of out-of-home advertising

Train Advertising

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SMRT Media Logo
Home word on an off-white background, beside is a magnifying-lens icon Off-white thick horizontal bar
Gray Horizontal Bar Rectangular Bar filled with Grey color, in it is a text in black font color that says why SMRT Media, at the upper right corner of the text is a destination map icon with circle on it Grey vertical bar with a small square spot in grey color on it Off white colored box/square shaped icon, inside and on its center is the word Reach which is in red color, above it is a watch-like icon Small off-white vertical bar with dark grey smaller square-shape on it Rectangular Bar filled with Grey color, in it is a text formatted as bold, in black font color that says Photo Gallery, just above the text is a destination map icon similar to a watch with black strap, across the rectangle bar Small and thin off-white vertical bar with dark grey smaller square-shape on it off white background with words Success Stories in it in a black font color, above it is a wrist-watch like icon Small and thin off-white vertical bar with dark grey smaller square-shape on it Rates & Guidelines text with an off-white background, above the text is a wrist-watch like icon Small and thin off-white vertical bar with dark grey smaller square-shape on it Grey background box, with what’s new text in black font color, above the text is a wrist-watch like icon Gray Horizontal Bar with smaller dark gray colored rectangle in it Contact us Text in Bold Black Font Color, above is a magnifying-lens like icon lying horizontally, in an off-white background Blank Page - No Picture Shown
super thin grey horizontal line Blank Page with white background (No Image available) short super thin almost-silhouette colored horizontal line short super thin almost-silhouette colored horizontal line Very thin almost-sillhouette grey line Very thin, almost silhouette horizontal grey line Very thin almost-sillhouette grey line
A speeding SMRT train with SilkAir's outdoor advertisement on the body of the train
  Home  >  Reach  >  Train
Red parallel lines, above it are words: Reach in red font color and -Train & Stations in dark grey font color, at the right end part is a red icon of a train
Words Train & Station written in red font color
65% of Singapore’s adult population travelled in the Train system in the past month.

Profile of MRT Commuters
People travelled by MRT in the past week (age 15+) – 1,754,000
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Red parallel line, next to it is text Rates in red font color
Red Train Icon View our Train & Stations Advertising Rates
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Cadbury's Milk Chocolate out-of-home advertising campaign on SMRT Media train wholly painted
An Outdoor Advertising Campaign on the SMRT-Citibank Credit Card
 “We found it to be a highly effective communications media and the fact that we’ve surveyed customers or commuters who come out of the SMRT locations, we’ve had recalls as high as 97%, which is higher than any other media we’ve had experienced within Singapore...”

- Jonathan Larsen    
CEO                        
Citibank Singapore
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