Outdoor Marketing Statistics : Case Study

Outdoor Marketing Case Study

67% of respondents saw the standard Chartered Bank ad in our system

41% were unprompted ad recall

Positive take-up rate
– About one-quarter of the non-customers were inclined to become a customer of standard Chartered after seeing the ad

Source: Research Plus Pte Ltd


ADVERTISER:	Standard Chartered Bank

CREATIVE AGENCY:	Tequila Singapore

MEDIA BUYING AGENCY:	OMD Singapore Pte Ltd

PRODUCT:	e-$aver 1. % p.a.

TARGET AUDIENCE:	PMEBs & white collar workers

CAMPAIGN DURATION:	4 weeks

LOCATION:	Raffles Place MRT Station, Concourse Level

MEDIA TYPE:	Escalator Wall, Wall Lightboxes

SAMPLE SIZE:	300

RESEARCH METHODOLOGY:	Face-to-face street intercept interviews Passengers who have travelled by MRT at least once in the past month and alighted at the respective stations

WHY SMRT:	We reach PMEBs and white collar workers with monthly income of at least $2,500 and working in the Central Business District

“SMRT Media’s suite of out-of-home media, targeting at transit users, is integral to our mass media campaigns...”

- Oliver Chong
Marketing and Communications Starhub